Take the Stress Out of Learning to Do A/B Split Testing [Site Review]

a/b split testing apples and orangesA/B Split Testing is absolutely essential in marketing.

If you want to optimize your website, blog, landing pages, headlines, direct mail, email, newsletter … heck, just about everything in your marketing arsenal, you're going to have to learn to do it.

A/B split testing is THE most basic kind of testing. And yet many marketers admit to struggling with how to do even this. They find it very time-consuming, often tedious, and sometimes confusing.

Here's some help. For inspiration and instruction, you should check out whichtestwon.com

Need some basic training? You can get white papers and webinars on the site, or host your own custom workshop at your company. They even have an annual conference.

But I recommend you start by simply signing up for their free newsletter. They’ll send you their “test of the week”, which they say is addictive fun for marketers, and I have to agree. Every week they show you a great real life example of A/B split testing that was recently conducted, and give you the opportunity to predict a winner. Then they show you whether or not you were right, and give you their views on why the winner performed better than the alternative.

a/b split testing which test won
 

It’s fascinating stuff, and you can learn a whole lot just by studying the examples. Hopefully it will inspire you to keep learning, and to do more testing on your own marketing collateral.

(Full disclosure: I have absolutely no association with the Which Test Won? site whatsoever. I just think it’s great, and wanted you to see it too.)

 

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