Should I Hire a Small Business Copywriter?

small business owners outside their storefrontMost small business owners don’t have access to the big marketing budgets that larger companies command, and every dollar has to be leveraged to maximum effectiveness. That being the case, should these owners even consider hiring a professional small business copywriter. Or is this merely a luxury that they can handle themselves and utilize their money to better effect elsewhere.

Realistically, a lot of the time the need for marketing copy is going to have to be handled in-house. The small business entrepreneur inevitably becomes a jack-of-all-trades, and this is just another skill they muddle through.

There are strategic times, however, when bringing in a freelance small business copywriter can be worth every penny. Here’s a few examples:

1. Your Web Site

The static pages of your web site aren’t going to change very often, and they are hopefully going to be seen by a lot of people. For many of those people your website is the first introduction they will have to your business, and “you never get a second chance to make a first impression”. So you want to get your site copy right.

A professional small business copywriter will not only help you craft your message to grab people’s attention, but they can also optimize your web pages for the search engines so that your site is seen by a lot more of your potential customers.

Web copy is a strategic investment that will pay dividends for a long time.

2. Repeat Promotions

Small businesses run a lot of ads and promotions that are only for a limited time, and may not ever be repeated. Write those pieces yourself.

There are other promotions, however, that you plan on running over and over again. For example, a recurring newspaper ad or yellow pages listing. Or a postcard that you mail out regularly and systematically to your target audience or geographical area.

Consider one postcard that pulls a 0.5% response rate. It’s entirely possible for an alternative version mailed to the same list to get 1.5% or more.  On a mailing of 5000 pieces, that’s the difference between 25 people responding and 75 people responding. Imagine that you mail it 6 times a year; we’re talking about either 150 potential new customers or 450. In that case, if a good small business copywriter can get you the higher result, it will easily pay for his fees in the first year -- quite possibly in the first mailing! This is revenue you might never have seen otherwise (and we haven't even mentioned the repeat business potential!)

Again, a strategic investment.

3. A Big Launch

There are those times when the small business owner just wants to hit the ball out of the park. The grand opening of the new store, or the roll-out of a new product line.  Getting a good start can mean the difference between early successes or a long, hard uphill battle.

Launches inevitably cost money in a number of ways. You’re often paying out for consultants and designers to get the presentation just right. Not to mention promotional giveaways, and so on. Consider taking a portion of your budget to hire a small business copywriter and get the words right as well.

Let me give you one more reason to consider a copywriter that you may never think of.

4. To Give You Some Coaching

The right small business copywriter will want to collaborate and work as part of your team. (See my article "7 Tips for Hiring the Right Copywriter") To do a great job, they’re going to have to learn a lot about your business, but they will also impart a lot of knowledge. By working with them, you’re going to learn about marketing and about the process of writing persuasive sales copy. That’s going to stand you in good stead when it comes to the many times that you need to do the writing yourself. You’ll have a much better idea of what to do and what not to do, what works and what doesn’t.

I’d love to be that collaborative partner. Contact me today about your small business copywriting needs.

facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Leave a Comment

COMPANY NAME
221, Mount Olimpus, Rheasilvia, Mars,
Solar System, Milky Way Galaxy
+1 (999) 123-45-67
Thank You. We will contact you as soon as possible.
Do you want more traffic?
Dignissim enim porta aliquam nisi pellentesque. Pulvinar rhoncus magnis turpis sit odio pid pulvinar mattis integer aliquam!
  • Goblinus globalus fantumo tubus dia montes
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
  • Leftomato denitro oculus softam lorum quis
  • Spiratio dodenus christmas gulleria tix digit
  • Dualo fitemus lacus quis preambul pat turtulis
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
SUBSCRIBE TO OUR NEWSLETTER AND START INCREASING YOUR PROFITS NOW!
* we never share your e-mail with third parties.
SUBSCRIBE TO NEWSLETTER
Turpis dis amet adipiscing hac montes odio ac velit? Porta, non rhoncus vut, vel, et adipiscing magna pulvinar adipiscing est adipiscing urna. Dignissim rhoncus scelerisque pulvinar?
SUBSCRIBE TO OUR NEWSLETTER
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHA6Ly93d3cueW91dHViZS5jb20vZW1iZWQvajhsU2NITzJtTTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
All rights reserved © Company Name, 2014
CONTACT US
COMPANY NAME
221, Mount Olimpus, Rheasilvia, Mars
Solar System, Milky Way Galaxy
+1 (999) 999-99-99
Thank You. We will contact you as soon as possible.
Macbook Pro
* Intel Core i7 (3.8GHz, 6MB cache)
* Retina Display (2880 x 1880 px)
* NVIDIA GeForce GT 750M (Iris)
* 802.11ac Wi-Fi and Bluetooth 4.0
* Thunderbolt 2 (up to 20Gb/s)
* Faster All-Flash Storage (X1)
* Long Lasting Battery (9 hours)
Ivan Churakov, developer
Tel.:
Fax:
E-mail:
Website:
+1 (800) 800-1234, +1 (800) 123-4567
+1 (800) 800-1234 (ext. 1234)
ivan.churakov@domain.tld
http://halfdata.com/
My CodeCanyon Portfolio
Banner Manager Pro - CodeCanyon Item for Sale
Coming Soon and Maintenance Mode - CodeCanyon Item for Sale
Code Shop - CodeCanyon Item for Sale
Keyword Tooltips - CodeCanyon Item for Sale
Subscribe & Download - CodeCanyon Item for Sale
"A placerat mauris placerat et penatibus porta aliquet sed dapibus, pulvinar urna cum aliquet arcu lectus sed tortor aliquet sed dapibus."
John Doe, Astronomer
Bubble Company Inc. © 2011-2014
SUBSCRIBE TO NEWSLETTER
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Ii8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL3NCV1BDdmR2OEJrP2F1dG9wbGF5PTEiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
ENJOY AURORA BOREALIS
SUBSCRIBE TO NEWSLETTER
INTERGALACTIC COMPANY
"Ridiculus enim cras placerat facilisis amet lorem ipsum scelerisque sagittis lorem tis!"
Jojn Doe, CEO
Tel.: +1 (800) 123-45-67, +1 (800) 123-45-68
Fax: +1 (800) 123-45-69 (any time, 24/7/365)
E-mail: info@intergalactic.company
Website: http://www.intergalactic.company
Address:
221, Mount Olimpus,
Rheasilvia region, Mars,
Solar System, Milky Way Galaxy
Do you want massive traffic?
Dignissim enim porta aliquam nisi pellentesque. Pulvinar rhoncus magnis turpis sit odio pid pulvinar mattis integer aliquam!
  • Goblinus globalus fantumo tubus dia montes
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
  • Leftomato denitro oculus softam lorum quis
  • Spiratio dodenus christmas gulleria tix digit
  • Dualo fitemus lacus quis preambul pat turtulis
* we never share your e-mail with third parties.
Do you want massive traffic?
Dignissim enim porta aliquam nisi pellentesque. Pulvinar rhoncus magnis turpis sit odio pid pulvinar mattis integer aliquam!
  • Goblinus globalus fantumo tubus dia montes
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
  • Leftomato denitro oculus softam lorum quis
  • Spiratio dodenus christmas gulleria tix digit
  • Dualo fitemus lacus quis preambul pat turtulis
* we never share your e-mail with third parties.
Do you want massive traffic?
Dignissim enim porta aliquam nisi pellentesque. Pulvinar rhoncus magnis turpis sit odio pid pulvinar mattis integer aliquam!
  • Goblinus globalus fantumo tubus dia montes
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
  • Leftomato denitro oculus softam lorum quis
  • Spiratio dodenus christmas gulleria tix digit
  • Dualo fitemus lacus quis preambul pat turtulis
* we never share your e-mail with third parties.
Download Your FREE Report!
An essential guide for marketing professionals
Packed with up-to-the-minute content that will prepare you to ...
  • Profit From Current Trends and the Rise of Big Data
  • Use Infographics to Supercharge Reader Engagement
  • Instantly Spot the 6 Marks of an Ineffective Infographic
  • Leverage the Top Digital Platforms for Infographic Sharing
  • Know the Ethical Missteps and Other Pitfalls You Must Avoid
  • PLUS a Bonus CMO "Cheat Sheet" ... and Much More
* we never share your e-mail with third parties.