Copywriting

7 Big Tips For Hiring the Right Copywriter

interviewing for the right copywriterType “copywriting services” into Google and you’re sure to get a gazillion search results. That’s good: lots of choices. But also not so good -- even a bit daunting -- how do you go about choosing?  After all, this is an important decision. The right copywriter will make a huge difference to your results, and ultimately your bottom line.

Here are 7 tips for hiring the right copywriter:

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Published in Copywriting

3 Big Benefits a Good Copywriter Will Bring to the Table

good copywriter at workWell, let’s get a misunderstanding out of the way first. A copywriter won’t help you at all with the issue of “copyrighting” your work. That’s something altogether different.

"Copyright" is a legal protection that grants the creator of an original work exclusive rights to its use and distribution.

A copywriter, on the other hand, is someone who specializes in preparing “copy” (text) for the purpose of advertising or marketing. Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages.

Now that we’ve got that straight, why should you consider hiring a copywriter? You’re a competent writer. So what is a good copywriter going to do that you couldn’t do for yourself?

Several things:

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Published in Copywriting
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  • Montes vutario lacus quis preambul den lacus
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* we never share your e-mail with third parties.
Do you want massive traffic?
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  • Montes vutario lacus quis preambul den lacus
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